Inside the secret world of Trader Joe's-Full Version by Fortune

Great article on Trader Joe's, written by Beth Kowitt, for Fortune. She includes some interesting findings regarding this privately held company which I love to go to for my everyday grocery shopping.

Here is a short excerpt from the article:
"A closer look at its selection of items underscores the brilliance of Coulombe's limited-selection, high-turnover model. Take peanut butter. Trader Joe's sells 10 varieties. That might sound like a lot, but most supermarkets sell about 40 SKUs. For simplicity's sake, say both a typical supermarket and a Trader Joe's sell 40 jars a week. Trader Joe's would sell an average of four of each type, while the supermarket might sell only one. With the greater turnover on a smaller number of items, Trader Joe's can buy large quantities and secure deep discounts. And it makes the whole business -- from stocking shelves to checking out customers -- much simpler."  You can read the full article here.

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